87MM

87MM

87MM is a South Korean streetwear and contemporary fashion brand founded in Seoul. Known for its minimalist yet androgynous aesthetic, it blends casual silhouettes with refined tailoring. The label has gained international recognition for redefining Korean street style through its gender-neutral designs and conceptual campaigns.

Key facts

Founded: 2011 (official launch 2013)

Founders: Models Kim Won-joong and Park Ji-woon

Headquarters: Seoul, South Korea

Style focus: Minimalist, gender-fluid streetwear

Notable line: Mmlg, a casual diffusion brand

Origins and founders

87MM was created by two former models who transitioned into fashion design, channeling their experience in South Korea’s fashion scene into a brand that emphasizes individuality and comfort. The founders’ modeling backgrounds helped position the label at the intersection of runway and street culture.

Design philosophy

The brand’s name references the camera film format “87 millimeter,” symbolizing a frame for self-expression. 87MM collections highlight neutral palettes, oversized cuts, and unisex forms. Its diffusion line, Mmlg, focuses on everyday wear with playful logos and accessible pricing, broadening the brand’s reach.

Influence and reception

Since debuting at Seoul Fashion Week, 87MM has become one of the leading forces in the city’s streetwear evolution. The brand’s minimalist identity resonates with youth culture across Asia and has attracted a global following through selective international stockists and online presence.

Current direction

87MM continues to expand through collaborations and seasonal collections that reinterpret modern streetwear codes. With growing global exposure, it remains emblematic of Seoul’s creative, experimental fashion identity.