HOKA 

HOKA (often called HOKA ONE ONE) is a global athletic footwear brand known for its thick cushioned running shoes that provide comfort, support, and performance. 

As a marque, HOKA represents comfort, performance, and innovation in running.

• Founded in 2009 in France 🇫🇷

• Founders: Nicolas Mermoud & Jean-Luc Diard

• Now owned by Deckers Brands

• Known for oversized cushioning and lightweight feel

Brand image:

• Comfortable ☁️

• High-performance 🏃

• Innovative ⚡

• Supportive

and Jean-Luc Diard were trail runners who wanted to run downhill faster and safer.

Their idea:

• Create shoes with extra cushioning

• Reduce impact on joints

• Improve speed and control

At first, the shoes looked unusual because of their thick soles—but they quickly became popular among runners.

HOKA grew by:

• Winning trust from athletes and runners

• Expanding into lifestyle and everyday wear

• Becoming popular for walking, gym, and casual use

Today, HOKA is known for:

• Maximum comfort

• Unique design

• Strong presence in running culture