New Era 

New Era is a globally recognized headwear brand best known for its iconic fitted caps, especially those worn by sports teams and streetwear fans. 

New Era represents authenticity, sports culture, and street style.

• Founded in 1920 in the USA 🇺🇸

• Founder: Ehrhardt Koch

• Known for official caps of Major League Baseball

• Famous for styles like the 59FIFTY fitted cap

👉 Brand image:

• Sport ⚾

• Streetwear 🔥

• Authentic 🧢

• Timeless

Ehrhardt Koch started New Era by making quality caps for workers, but the brand grew when it began producing caps for baseball teams.

👉 Turning point:

• Became official supplier for MLB caps

• Gained popularity with fans and athletes

• Later adopted by hip-hop and street culture

New Era became iconic by:

• Being worn by professional athletes

• Becoming part of hip-hop culture

• Expanding into global streetwear

Today, it is known for:

• Official sports caps

• Strong cultural identity

• Worldwide recognition