NEM Fashion

NEM Fashion is one of Vietnam’s leading women’s fashion brands, known for its elegant, feminine designs inspired by French style and tailored for modern Vietnamese women. 

NEM represents elegance, sophistication, and accessible luxury.

• Founded in 2002 in Vietnam 🇻🇳

• Founder: Trương Việt Bình

• Focus: women’s fashion (office wear, dresses, casual & evening outfits)

• Strong presence with dozens of stores nationwide

 Brand image:

• Elegant ✨

• Feminine 👗

• Paris-inspired 🇫🇷

• Modern Vietnamese style 🇻🇳

 Known for:

• Clean tailoring and refined cuts

• Blending French fashion with Asian beauty

• Releasing 500+ new designs every month

NEM Fashion was created with the vision of bringing European elegance into Vietnamese fashion 

 Core idea:

• Combine French sophistication with Vietnamese culture

• Design clothes that fit Asian body shapes

• Create confidence for modern women

The brand focuses heavily on:

• High-quality materials

• Detailed craftsmanship

• Trend-based collections

NEM became successful by:

• Understanding local consumers

• Constantly updating trends

• Offering a wide range from office wear to evening dresses

 Today, it is known for:

• One of the most established local brands in Vietnam

• Strong reputation in women’s fashion

• Consistent presence in major cities