Essentials 

Essentials (Fear of God Essentials) is a popular streetwear brand known for minimalist designs, neutral colors, and premium-looking basics at a more accessible price. 

As a marque, Essentials represents simple luxury, comfort, and everyday style.

• Launched in 2018

• Created by Jerry Lorenzo

• Sub-brand of Fear of God

• Focus: hoodies, sweatpants, t-shirts, basics

 Brand image:

• Minimalist 🤍

• Neutral tones 🎨

• Relaxed fit 👕

• Street-luxury vibe ✨

created Essentials to make the Fear of God style more affordable and accessible.

Idea:

• Keep the same aesthetic as luxury streetwear

• Simplify the design

• Lower the price

Instead of complex designs, Essentials focuses on:

• Clean cuts

• Comfortable fabrics

• Everyday wear

Essentials became popular by:

• Influencer and celebrity wear

• Strong social media presence

• High demand drops (limited releases)

Today, it is known for:

• Oversized silhouettes

• Clean branding

• Streetwear basics