Rawbought

Rawbought

Rawbought is a Singapore-based loungewear and sleepwear brand known for its soft, sustainable fabrics and minimalist design aesthetic. It focuses on providing comfortable, premium-quality apparel for home and leisure wear, emphasizing ethical sourcing and inclusive sizing. The brand has gained recognition across Southeast Asia for combining comfort, style, and sustainability.

Key facts

Founded: 2020

Headquarters: Singapore

Product focus: Women’s loungewear, sleepwear, and innerwear

Signature fabric: Modal and Tencel blends

Ownership: Family-run business by three sisters of Bangladeshi heritage

Origins and Philosophy

Rawbought was founded by sisters Shazia, Sazia, and Sohaib Rahman, who drew upon their family’s experience in garment manufacturing. Their goal was to create a brand that redefines homewear as a form of self-care and self-expression. Sustainability and ethical production are central values, reflected in material choices and transparent sourcing practices.

Product Range

Rawbought’s collections include pajama sets, robes, camisoles, and maternity-friendly pieces designed for year-round wear in tropical climates. The label’s Je Dors line—crafted from signature modal fabric—remains its best-known offering, celebrated for softness, breathability, and elegant tailoring. Seasonal drops often feature limited-edition colors and extended sizing.

Market and Recognition

Positioned in the affordable-luxury segment, Rawbought caters mainly to urban consumers in Southeast Asia, with growing international online sales. The brand has been featured in regional lifestyle media and praised for promoting body positivity and comfort-first fashion. Its direct-to-consumer model enables consistent quality control and customer engagement through e-commerce and social media channels.

Sustainability and Impact

Rawbought integrates environmentally conscious practices by using sustainable fibers, minimizing packaging waste, and supporting fair labor standards through its family-run manufacturing network. This approach reflects a broader trend toward slow fashion in the region, appealing to consumers seeking both ethical and stylish loungewear.