McDonald’s 

McDonald’s is one of the largest and most recognizable fast-food brands in the world, known for its burgers, fries, and fast service that changed how people eat globally. 

McDonald’s represents speed, convenience, and consistency.

• Founded in 1940 in California 🇺🇸

• Founders: Richard McDonald & Maurice McDonald

• Later expanded by Ray Kroc

• Operates in 100+ countries

• One of the biggest fast-food chains in the world

 Brand image:

• Fast 🍟

• Affordable 💰

• Family-friendly 👨‍👩‍👧‍👦

• Consistent worldwide 🌍

and Maurice McDonald started a small restaurant and created the “Speedee Service System”, a method that made food faster and more efficient—like an assembly line.

Later, Ray Kroc saw the potential of this system and turned McDonald’s into a global franchise, expanding it across the United States and eventually the world.

McDonald’s grew rapidly by:

• Standardizing food and service

• Expanding through franchising

• Creating iconic menu items (Big Mac, fries, etc.)

• Building strong global branding

Today, it is known for:

• Fast service worldwide

• Same taste in every country

• Massive global presence