Owen 

Owen is a leading Vietnamese menswear brand known for elegant office fashion, combining modern style with high-quality materials at accessible prices 

Owen represents sophistication, confidence, and practical style for modern men.

• Founded in 2008 in Vietnam 🇻🇳

• Part of Kowil Fashion (Phú Thái Group)

• Focus: office wear, shirts, suits, casual menswear

• Strong nationwide presence with hundreds of stores

 Brand image:

• Elegant 👔

• Modern ✨

• Affordable premium 💰

• Professional

 Known for:

• Signature slim-fit shirts

• Office-ready fashion

• High-quality fabrics

Owen was created to solve a gap in Vietnam’s menswear market—where office clothing was often basic and lacked style.

 Core idea:

• Design clothes for Vietnamese body shapes

• Combine modern tailoring + comfort

• Bring international-quality materials to local fashion

The brand quickly stood out by introducing:

• Slim-fit and modern cuts

• Innovative fabrics (like bamboo and eco-materials)

Owen grew rapidly by:

• Expanding to nearly 1,000 retail points nationwide

• Partnering with Japanese companies for better materials and production

• Focusing on quality over cheap pricing

 Today, it is known for:

• One of Vietnam’s top menswear brands

• Office and smart-casual fashion

• Reliable quality with mid-range pricing