Aesop

Aesop is a premium skincare brand known for its minimalist design, high-quality plant-based ingredients, and sophisticated, luxury lifestyle image 

As a marque, Aesop represents simplicity, elegance, and intellectual luxury.

• Founded in 1987 in Australia 🇦🇺

• Founder: Dennis Paphitis

• Now owned by L'Oréal

• Known for skincare, haircare, and body care products

 Brand image:

• Minimalist 🤍

• Premium 🌿

• Clean and natural 🌱

• Artistic and intellectual

started Aesop in Melbourne with a focus on creating high-quality products using plant-based ingredients.

His vision:

• No loud advertising

• Focus on product quality

• Unique store design (each store different)

Instead of traditional marketing, Aesop built its brand through:

• Design

• Experience

• Word of mouth

Aesop became successful by:

• Creating a luxury feel without flashy branding

• Designing beautiful, minimalist packaging

• Building stores that feel like art spaces

Today, it is known for:

• High-end skincare

• Unique retail experience

• Strong brand identity