ButterBee

ButterBee

ButterBee is a Singapore-based activewear and athleisure brand known for its comfortable, functional, and inclusive sports apparel. It emphasizes high-quality performance fabrics designed for tropical climates and supports sustainable production practices. The brand appeals to fitness enthusiasts seeking versatile clothing suited for both workouts and everyday wear.

Key facts

Headquarters: Singapore

Category: Activewear and athleisure apparel

Target market: Women’s fitness and lifestyle wear

Notable for: Inclusive sizing, minimalist designs, and local brand identity

Brand Concept and Identity

ButterBee focuses on creating activewear that blends performance and comfort while celebrating body diversity. Its collections often feature clean lines, pastel color palettes, and breathable fabrics suitable for Singapore’s humid weather. The brand positions itself as approachable and community-oriented, often engaging with customers through local pop-ups and social media.

Products and Design

The range includes sports bras, leggings, biker shorts, and tops designed for yoga, pilates, and casual wear. Each piece emphasizes flexibility, moisture-wicking materials, and flattering fits. ButterBee also highlights versatility—many items can transition seamlessly from workouts to daily activities.

Sustainability and Community

ButterBee integrates responsible manufacturing by collaborating with ethical factories and using eco-conscious packaging. The brand frequently partners with local fitness studios and wellness influencers, promoting a lifestyle centered on confidence and movement rather than performance alone.