TWG TEA

TWG Tea

TWG Tea is a Singaporean luxury tea brand known for its extensive collection of fine harvest teas, opulent tea salons, and distinctive golden branding. Founded in 2008, the company evokes the year 1837—when Singapore became a key trading post for teas and spices—and has become a global leader in the premium tea industry.

Key facts

Founded: 2008, Singapore

Full name: The Wellbeing Group (TWG) Tea

Co-founders: Taha Bouqdib, Maranda Barnes, Rith Aum-Stievenard

Parent company: V3 Gourmet (V3 Group subsidiary)

Global presence: 70+ salons and boutiques in over 15 countries

Origins and concept

TWG Tea was conceived as a modern homage to Singapore’s heritage as a tea-trading hub. Its name, The Wellbeing Group, reflects a mission to elevate tea to a luxurious lifestyle experience. The first TWG Tea Salon & Boutique opened at Republic Plaza in Singapore in 2008, followed by the flagship concept at ION Orchard in 2009. Each outlet combines boutique retail, tea dining, and takeaway service in a setting that blends European elegance with Asian refinement.

Products and craftsmanship

The brand offers more than 1,000 single-estate teas and proprietary blends sourced from 47 tea-producing regions. Signature offerings include the 1837 Black Tea and Silver Moon Tea. TWG Tea also designs handcrafted teapots, tea tins, and accessories, and integrates tea into patisseries, chocolates, and savory dishes—defining what it calls “tea gastronomy.”

Global expansion and influence

From its Singapore base, TWG Tea expanded rapidly across Asia, the Middle East, Europe, and North America. Its boutiques appear in luxury department stores such as Harrods, Takashimaya, and El Corte Inglés, and its teas are served by airlines including Singapore Airlines and ANA. Through design, sourcing, and culinary innovation, TWG Tea helped position Singapore as an international “tea capital.”

Brand philosophy

TWG Tea emphasizes artisanal quality, heritage, and sustainability. Its tea tasters travel globally to source directly from gardens, ensuring freshness and ethical production. The brand aligns its operations with eco-friendly practices and promotes tea appreciation as both an art form and a modern indulgence.