PaperMarket 

PaperMarket

PaperMarket is a Singapore-based craft, stationery and lifestyle gifting brand known for its curated mix of DIY craft supplies, scrapbooking materials and designer gifts. Founded in 2005, it built a strong following among crafters and paper lovers before announcing the closure of its final physical store in 2026, while keeping its online shop running.

Key facts

Founded: 2005

Founder: Elaine Ong

Origin: Singapore

Category: Craft, stationery & lifestyle gifting brand

Physical store status: Last store closing May 31, 2026; online store continues

Background and history

PaperMarket began in 2005 as a specialist retailer focused on scrapbooking papers, embellishments and DIY craft supplies. Over time, it expanded into a broader lifestyle and gifting brand, adding trendy stationery, decorative items and collaborations with popular lifestyle labels. It previously operated multiple outlets, including at Raffles City and Plaza Singapura, before consolidating into a flagship at Great World mall.

Products and brand positioning

The brand is positioned as a “life inspired” specialty gift and craft store, offering greeting cards, gift wrap, stickers, planners, journals, scrapbooking tools, DIY kits for adults and kids, and curated products from labels such as Baggu, Muzik Tiger and Lynk Artisan. Its messaging emphasizes meaningful gifting, creativity and everyday joy, appealing to both hobbyist crafters and shoppers seeking thoughtful presents.

Store network and current status

PaperMarket’s last physical outlet is located at Great World, 1 Kim Seng Promenade, #01-120, Singapore 237994. The company announced in early May 2026 that it would shutter this store on May 31, 2026 due to rising costs and financial pressure, while maintaining its e-commerce presence. A closing-down sale with deep discounts and even fixture sales accompanies the transition to an online-only model.

Community and cultural impact

Over two decades, PaperMarket became a beloved destination for Singapore’s crafting community, hosting workshops and inspiring many to explore scrapbooking and handmade gifts. News of its store closure prompted nostalgic tributes from long-time customers and former staff, who associated the brand with creative discovery, friendships and the distinctive “smell of paper and crafts” in its stores.